The Hero group, which began as a bicycle maker in Ludhiana, became big enough to partner with Japan's Honda Motor Company and form Hero Honda in 1984. In 2001 it became the world's biggest motorcycle maker. For nine years in a row, it has remained at the top, selling 4.6 million motorcycles in 2009-10. However, in December 2010, the partners announced a divorce to separately reap the benefits of the market. Its iconic brands, Splendor and Passion, with their many variants, remain among the top three motorcycle brands in sales in India.
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