It is a leading group in the beauty and wellness space. The company occupies a leadership position with significant market shares in categories such as hair oil, post-wash hair care, anti-lice treatment, premium refined edible oil and niche fabric care. The company's branded products are present in SAARC countries, West Asia, Egypt, Malaysia and South Africa.
In January 2010, Marico entered the South East Asian region through the acquisition of the hair styling brand Code 10 in Malaysia.
The company plans to focus on rural markets in order to achieve deeper penetration for its existing products and develop a basket of products more suited for these markets.
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