The company leads in the malted food beverage segment with brands such as Horlicks, Boost, Maltova and Viva. It continues to leverage on the strong brand equity of Horlicks and Boost by introducing value-added variants of these brands. The parent company, GlaxoSmithKline Plc. UK, has a strong and well-established product portfolio of various brands.
The company has over the past few years put up a robust performance through sustained volume growth in its core brands and higher contributions from new product launches. It is a cash-rich company with a balance of Rs 820 crore as on December 2009.
Rising household incomes, increasing urbanisation, more hectic lifestyles, and growth in the number of working women are some of the factors that are expected to boost the demand for processed food products. The company is expected to maintain its recent pace of growth on account of a positive outlook for the food industry.
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