It's a cash machine, trades at low multiples and I think there are multiple ways to win on this one. You have the steady core business and the newspaper in the south. They are looking to grow into the north over the next 3-5 years. That's one.
Two, they have the Odyssey business. I still have some questions on the capex requirements and just the potential for that business because retail is tough as you've seen, especially for companies that are operating the space that Odyssey is. You've seen Crossword has struggle a little bit.
But then also Deccan Chronicle has done a great job of harnessing alternate media whether it's getting the paper on the kindle or harnessing these wedding websites or these blogs and monetising those. Also, if you look at the cost structure for Deccan Chronicle it is superior to that of many newspapers especially the ones that operate in the north.
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