Growth in domestic subscription revenue will boost Zee Entertainment Enterprises' earnings in the coming quarters. In FY11, considering consolidated operations, the Mumbaibased company's net profit grew by 30% to . 623 crore on a year on year basis. Net sales rose 37% to . 3,011 crore. In coming quarters, continued growth in domestic subscription revenues would play a crucial role in boosting the company's revenues. In the fourth quarter, the company's domestic subscription revenues grew by 35% to . 202 crore on a year on year basis.
Digital subscription, which at present forms 30% of total domestic subscription revenues, would be key business segment that would drive its domestic subscription revenues. The government has directed the four metros — Delhi, Mumbai, Kolkata, Chennai — to be digitised by the end of FY12.
Zee had 17.1 million paid direct-tohome (DTH) subscribers at the end of last fiscal. In overseas markets, subscription revenues drive sales of media and entertainment companies, lowering dependence on advertising revenues.
Zee recently formed a 50:50 joint venture distribution company with Star Network that will distribute all 68 channels of Zee and Star. The two channels together form 40% of the industry viewership.
The tie-up will give Zee and Star better bargaining power over distributors and lead to rise in subscription revenues in long term. Currently, Zee has . 1,250 crore cash on its books with negligible debt. It has earmarked around . 80 crore for conversion of its standard definition channels to highdefinition channels. Increasing conversion to HD leads to higher realisations per user. The company's stock has risen about 2% in the past one year against a gain of 12% in benchmark Sensex.
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