Page Industries is the sole licence user of the US-based innerwear brand Jockey in India, Sri Lanka, Nepal and United Arab Emirates (UAE). In India, it commands over one-fifth of the total market for medium and premium segments of men's and women's innerwear. Despite higher raw material costs, the company has been able to keep its profitability more or less intact due to the premium pricing for its products. The company is fast expanding its reach in smaller cities through retail outlets. Its sales are expected to grow by 35% in FY12 at a net margin of 12%. It tardes at FY12 estimated P/E of 24, which is lower than its historical P/E range of 34-40.
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